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NIMN HONORS FANSIDAR AGAIN |
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For two years running,
swipha's Fansidar has won the coveted National
Institute of Marketing of Nigeria Award for
marketing Excellence as the overall brand of the
year in the Antimalarial category of the
pharmaceutical sector. |
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Fansidar's nomination for the
award, in the first place, was a product of the
credible national consumer survey conducted for
NIMN by three of the leading marketing research
organizations in the country - Research
International, MRS and MSS. |
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NIMN in their letter to
swipha to communicate this result stated that
"the consumers have spoken loudly through the
survey results and as promoters of consumer
sovereignty NIMN could only applaud their
judgment and celebrate it with swipha. |
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Due to the objectivity,
integrity and glamour accompanying the award,
NIMN Marketing Excellence Award has become the
benchmark of such events in the country
attracting the cream of business community and
government officials. |
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The first award (NAME 2005)
was given on the 4th October 2005 which was also
based on the result of a nation wide survey. |
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Fansidar has been marketed in
Nigeria by swipha for thirty (30) years and is
seen by many as the leading
Sulphadoxine/Pyrimethamine brand in the Country. |
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